Perspective: New Endorsement Guidelines | 21 January, 2023

Sansad TV
In this episode of the Perspective Prog. Based on ‘New Endorsement Guidelines’. The government has made it mandatory for celebrities and social media influencers to disclose their material interest while endorsing any product, service or brand. Any violation will attract strict legal action, including ban on the endorsement. This has been announced by the Consumer Affairs Ministry as part of the new guidelines named ‘’Endorsement Know Hows’. These rules mandate endorsers – which include celebrities, social media influencers and even the virtual influencers – to behave responsibly. The government hopes these rules will act as a deterrent against misleading advertisements and unfair trade practices. We’ll try to understand more about its objective, what the details entail on the disclosures, penalties on violations and the way forward towards effective implementation.

Anchor:- Teena Jha
Producer:- Sagheer Ahmad
Guest Coordinator:- Anshuman, Vishwa Pratap Singh, Lokesh Bhardwaj

1. Brijesh Singh, Additional Director General of Police, Govt. of Maharashtra
2. Khushbu Jain, Advocate, Cyber Security Laws
3. Neha Bhandari, Social Media Influencer

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