An MoU was signed between the public broadcaster Prasar Bharati and Sansad Television in Parliament today. The MoU was exchanged in the presence of Sansad TV CEO Rajit Punhani and Prasar Bharati CEO Gaurav Dwivedi, as well as senior officials of both organizations.
The MoU will facilitate resource sharing, training of personnel, and cross-channel promotion of each other’s programs. Talking about the objectives of the MoU, CEO Prasar Bharati Gaurav Dwivedi said the MoU will facilitate content and program sharing, telecast of Sansad TV on Prasar Bharati’s OTT platforms, and the use of training facilities.
On this occasion, CEO Sansad TV Rajit Punhani said the MoU will further enhance the cooperation between Sansad TV and Prasar Bharati.
According to the MoU, Prasar Bharati and Sansad Television will share and broadcast special coverage, exclusive content, interviews, documentaries, audio-visual content, live feeds, archives, and other content produced by the two networks. They will also share human resources, technologies, and equipment. Prasar Bharati will provide the facilities of PB-SHABD to Sansad TV. Both networks agreed to promote and advertise each other’s programs.
Sansad Television is the Parliamentary channel of India. It was created in 2021 by merging Lok Sabha Television and Rajya Sabha Television.
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