Sansad Tv
From physical fitting rooms to digital mirrors at the India AI Impact Summit 2026, Tata Consultancy Services (TCS) showcased an AI-driven Virtual Try-On solution that is reshaping modern retail. Powered by computer vision and real-time AI, this technology lets customers virtually try apparel and accessories on-screen, helping them make faster and more confident purchase decisions. The impact goes beyond convenience: Virtual Try-On improves personalization, enhances customer trust, and can help reduce product returns making shopping smarter, smoother, and more sustainable. It’s a clear example of how AI is no longer just an emerging idea, but a real, everyday tool that is transforming consumer experience and digital commerce. This is Amrita Chaurasia’s ground report from the India AI Impact Summit 2026 capturing how AI is changing the way India shops.
Anchor & Producer: Amrita Chaurasia
Camera: D K Pandey, Alok Singh
Video Editor: Naveen
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